A Creative Planner, Social Impact Strategist & Behaviour Change Consultant.
My Work
My work covers gender-based rights, road safety, online harms, counter-extremism, disinformation, climate change, sustainability, global health, alcohol harms, disability and sexual and reproductive health rights.
THINK!
Award-winning #MatesMatter work for Department for Transport’s THINK!, including brand strategy, social playbooks, and data-driven campaigns that contributed to largest shift in road safety attitudes in over a decade.
Hivos We Lead, Kenya
Social, TV, influencer & PR campaign uniting 13 Kenyan social impact organisations around a campaign to reduce gender-based violence by flipping a misogynistic meme on its head.
Security & Defence
I have worked across confidential projects on counter-extremism, disinformation and online harms, including:
-
Developing counter-narratives at interception points
-
Behaviour change campaigns to reduce susceptibilities
-
Strengthening and supporting aligned organisations
-
Training of government officials
UNICEF
Full Social Behaviour Change Strategy for UNICEF Ethiopia to achieve a world where every child with a disability can achieve their
full potential.
The Archewell Parents Network
Brand development, visual identity and launch campaign advocating for children's online safety through PR, social, direct advocacy and experience activation.
Department for Energy
Security & Net Zero
Emotion-driven multi-channel campaign that doubled heat pump installations for DESNZ by connecting curious homeowners to happy heat pump households. The campaign was celebrated as a 'runaway success'.
WHO Foundation
Brand positioning and design to capture the WHO Foundations approach of radical collaboration in the world of global health.
Informar Es Cuidar
Activation, TV and social campaign uniting 14 Honduran social impact organisations to push for sex education to be added back to the school curriculum, funded by Hivos WeLead.
