A Creative Planner, Social Impact Strategist & Behaviour Change Consultant.
My AI Support Team
I've built myself a small agency. Not a real one (I don't have the overhead or the office dog,) but a team of AI agents that I've trained to think like strategists, researchers, and creatives. They now work alongside me on suitable projects via Claude Code & Cursor.
Meet The Team
They're not generic AI. Each one has been configured with specific frameworks, quality standards, and ways of thinking. They produce work that follows the logic and philosophies a senior agency professional would apply, because that's how I've built them.
How we work together
The process has a rhythm to it. Steve will review Remy's research and generate a breadth of ten strategic platforms. Then Cal and Remy will join an agent creative review to give their feedback. Remy checks whether Steve's insights actually hold up. Cal pushes back on strategies that are sound but creatively dead. I might call in a Chief Strategy Officer agent who can advise on where a tension might be lacking. They argue and then give their final recommendations.
Then I get involved. I review their work and their debate, throw my own ideas into the mix, and direct the next round. I'll develop my own strategic directions myself and put them into the system for the team to challenge and build on. Sometimes Cal's wild idea and my instinct meet somewhere interesting. The best work usually comes from that collision... my thinking sharpened by theirs, theirs directed by mine.
This happens in loops. I decide which feedback to action, the team reworks, I review again. At both the strategy stage and the creative stage. By the time I'm choosing a final direction, nothing is a first draft. Everything has been debated, iterated, and stress-tested from multiple angles.
The system explores and debates. I direct and decide.
At the moment this is a manual system, but as a side-project I'm turning it into a tool that clients will one day be able to use themselves.
What this actually produces
On a recent behaviour change project, over a few days the team and I produced a full research synthesis from a 70-page dataset, behavioural model analysis, 13 distinct strategic platforms (not variations - genuinely different approaches), creative briefs, creative concepts, a systematic risk assessment, and a presentation-ready deck with speaker script.
That's the equivalent of a multi-week agency planning process. One strategist. A few days. The depth of a planning department.
Why this matters for you
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More thinking, less overhead. The rigour of a full agency process at freelancer rates.
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Breadth before commitment. Ten directions explored, debated, and refined before choosing one. Better decisions because the options have already survived scrutiny. (Don't worry, you only need to pick from the best ones!)
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Speed without losing human judgement. A tool alone generates lots of ideas fast. A system plus a strategist brings direction, taste, instinct and judgement.
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Customisable philosophies & frameworks. Agency teams shouldn't all think the same. Tuning the team to your brand or agency is how to ensure truly differentiated ideas, and not just generic AI answers. We might swap out Cal for Carla, who is trained on more provocative philosophies. Each agent can be directed to use any particular framework or template.
Think of them as a very well-read, very fast backroom team. They do excellent work. But someone still needs to know which question to ask and how to shape the answer. That's my bit.